Refreshing the identity for the next stage of growth of an established design practice

Who is the client?

LFA is an award-winning boutique practice that has accomplished urban design, planning, architecture and landscape projects throughout Australia since 1977.

What do they do?

They provide integrated urban design, planning and architectural services across all scales, environments and development phases.

What was the brief?

To update LFA’s visual identity and assist in the implementation by providing a suite of templates and a style guide.

What was my role?

I worked closely with the directors on the business objectives and engaged with staff on creating user friendly templates. I delivered an interactive identity guide, templates, corporate documents and brand assets.