Joel Spencer
Brand Designer
20+ years experience

Selection of clients and companies:

Wayfinding & Experiential
Entro
Büro North

Architects
CO.OP Studio
DesignInc
Grimshaw
LFA
ORMS
Woods Bagot

Cultural
Australian Museum

Sporting
FIFA WWC
Invictus Games
Heffron Centre
Concord Redevelopment

Government
NSW Department of Planning & Environment
NSW Premier & Cabinet
Sydney Metro
Sydney Olympic Park Authority
Transport for NSW
Western Parkland City Authority



I bring positivity, business acumen and design thinking to teams.

As an experienced creative with 20+ years in branding, wayfinding, and environmental/experiential graphic design, I’m passionate about supporting designers to achieve great outcomes.

My ability to mentor staff, communicate with senior leaders, clients, and consultants has been vital in achieving success throughout my career. As a business owner for 15 years, I know how to balance design with commerciality to achieve quality outcomes for organisations.

I have honed my skills in managing design programs from briefs to delivery, fostering long-term relationships, and problem-solving complex projects. Having worked across all aspects in design, I understand processes and how to remove roadblocks that may arise.

Outside of work, I have a passion for cars and have founded a car enthusiast clothing company, DriveDays. You can also find me swapping engines and hitting the track for some fun.

Connect with me on LinkedIn.