Who is the client?

A NSW state government authority established to focus on collaboration between local, state and federal government in the Western Parkland City to deliver a new town centre, precinct and airport.

What do they do?

The Western Parkland City Authority (WPCA) is undertaking the design and delivery of the Western Sydney Aerotropolis and support the overall growth of the Western Parkland City through investment and planning to deliver water, waste, energy and digital connectivity to the city.

What was the brief?

Lead and deliver solutions for brand identity, publications, digital, programs and communications internally and externally.

What was my role?

Senior Brand Designer providing strategy, branding, collateral and data visualisation supporting an organisation of 100+ people.