New identity and digital
Requirements
North East Construction & Earthworks (NECE) required a professional brand and digital presence that better reflected the quality of its work and positioned the business for future growth. The scope of the project included developing a contemporary website, refining the existing brand for digital applications, and creating marketing collateral to support both construction and earthworks services.
Solution
I developed a new brand positioning centred on craftsmanship, capability and a streamlined building experience. This included a complete website strategy, information architecture, copywriting direction and visual design. The new website clearly communicates NECE's integrated construction and earthworks offering, showcases completed projects `and reinforces the business as a premium regional builder through refined imagery, messaging and a considered user experience.
Results
The new website provides NECE with a professional platform that better reflects the quality of its work and supports future business growth. Combined with an updated social presence and content, NEC has secured new work within two months of launching the revised idenitity securing over 6 months worth of work.
