Motorsport - Brand & Enagement
Winton Motor Raceway
Winton Motor Raceway, located in Winton, Victoria, is one of Australia’s iconic permanent racing circuits, operating since 1961.
The venue hosts between 150 and 250 events each year, attracting more than 100,000 competitors, officials, participants and spectators, while contributing over $32 million annually to the local economy.
MY ROLE
Over the past three years, I have led brand, marketing and stakeholder engagement across Winton Motor Raceway, delivering integrated campaigns that have grown event awareness, strengthened the venue’s brand and enhanced the customer experience. My role has spanned strategic planning through to execution, including digital marketing, content creation, website management, media relations, event branding, community partnerships, government engagement and on-site events, while supporting more than 150 events annually and promoting one of Australia’s busiest motorsport venues.
The AASA is an organisation dedicated to providing motorsport sanctioning and insurance services across Australia and New Zealand.
MY ROLE
Over the past three years, I have led brand engagement for the AASA, helping strengthen the organisation’s position as a national motorsport governing body.
My role has spanned strategic planning through to execution, including website redevelopment, digital marketing, content creation, media relations, stakeholder communications, event promotion, regulatory and member resources, partnership activation and brand management.
I have worked across national series, state championships and key initiatives to improve engagement with competitors, officials, event organisers and the wider motorsport community, while supporting the growth of AASA’s services, events and reputation.
Australian Auto-Sport Alliance (AASA)
Hi-Tec Oils Super Series
The Hi-Tec Oils Super Series brings together an exciting mix of categories – from the entry level, budget friendly Hyundai Excels to the professional TA2 Muscle Cars, and open wheelers, tin tops and superkarts.
This series offers a nationally televised platform, giving aspiring drivers the perfect opportunity to progress from state level racing to the national stage.
MY ROLE
I have been responsible for the brand and marketing of the Hi-Tec Oils Super Series, Australia’s premier AASA national circuit racing championship. My role has included strategic marketing, championship branding, digital communications, website management, content creation, media liaison, broadcast coordination, event promotion and stakeholder engagement across a national calendar.
I have delivered integrated campaigns that have increased championship visibility, strengthened stakeholder relationships and supported the continued growth of the series.
The VMRC is a Victorian state level racing series; an affordable and reliable platform for grassroots and established categories.
MY ROLE
I have been responsible for the brand engagement for the VMRC, overseeing the promotion of a multi-round state championship featuring grassroots and emerging national categories.
My role has spanned strategy through to delivery, including digital marketing, social media, website management, content creation, media relations, event branding, competitor engagement and championship communications.
Through consistent branding and targeted marketing, I have helped elevate the profile of the championship, grow audience engagement and reinforce VMRC’s position as an affordable and accessible pathway within Australian motorsport.
Victorian Motor Racing Championship (VMRC)
The AASA Nationals Series – 2026 is designed for grassroots and budget conscious racing categories, giving them a true national platform to shine. Each category will have the chance to headline as the feature event, bringing excitement and diversity to every round.
MY ROLE
I led the brand, marketing and communications for the AASA Nationals Series, developing the identity and promotional strategy for a new national short circuit racing championship.
My role encompassed brand development, event marketing, signage, website management, digital campaigns, content creation, media relations, competitor communications and stakeholder engagement. I helped establish the championship’s brand, build awareness and position the series as an accessible, high-energy national motorsport platform.
