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Brand / Digital

Parramasala

Identity refresh for a multicultural festival
 

The brief

To refresh the identity for 2017 focusing on expanding the reach from solely an Indian Festival to a wider Asian audience.
 


The solution
 

We created an identity package that delivers a new colour palette and designed icons that represent various Asian cultures. We also designed a brand new website that to reflect the new branding and deliver an improved UX and UI. 

 
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