Creating new brand ingredients for MakMak.
MakMak has been creating new products aside from macarons and evolving as a business. The previous branding didn’t reflect Carlos or where he is taking the business. The objective was to remove macarons from the branding and develop the user experience online and at the shop.
The strategy was to create an identity that reflected the art of baking. Pouring and mixing ingredients, having fun creating something beautiful and flavoursome. The angled MakMak represents two containers pouring and mixing.