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Brand / Digital

Luke King Racing

Repositioning a racing car team brand


The Situation
JSD recognised that Luke King Racing had no band recognition on the racetrack.
 
The Solution
Through a series of workshops, getting to know Luke and his team and understanding the challenges of motorsport, JSD has repositioned Luke King Racing with a new identity, increased his brand visibility on and off track and provided him with a strategy and assets to which he won the Publicity Star Award from Toyota Racing Australia in 2017.

www.lukekingracing.com.au

 
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