Engineering Reimagined: Refreshing a 30 year old identity and creating a cohesive brand story
A New Identity
The previous identity incorporated too many fonts and a complicated colour palette. By retaining the existing 'W' logo graphic and adding a new vibrant colour scheme to improve visibility, we created a strong visual presence aligned with the vision and values of the organisation.
In refreshing the outdated, restrictive identity for The Warren Centre, we were able to create a cohesive and engaging brand story.
Complex Ideas, Simple Communication
By retaining the existing ‘W’ logo graphic. adding a new vibrant colour scheme to improve visibility and simplifying the fonts, we created a much-needed strong visual presence. The Warren Centre now has a new image, identity guidelines and suite of assets as a result of this project.