Naming, identity and creative direction for a media and communications agency
We hosted workshops with Platform6 and JSD staff to brainstorm naming, brand identity and creative direction. We decided on the name Platform6 as it is representative of the various platforms and areas of specialty within communications and events.
We delivered concepts for logos, brand collateral and stationery. The logo design evolved from the aesthetic of a platform sign.
After testing a few colours, we collectively decided on a vibrant green that represents the brand.
The platform illustration featured online represents Platform6 and the company's six key areas of execution (strategy, stakeholder, media, issues, corporate and events). Given this is the first online presence for Platform6, it was important to create a simple website with clear messaging and include a portfolio of work.