Performance Excellence. Naming, identity and brand guidelines for NSW Treasury
Connect and Collaborate
In partnership with KJA, we hosted workshops and stakeholder engagement to name a digital system for the NSW public sector, PRIME. We also created an identity and provided brand guidelines for FMT and PRIME.
The brand is to be recognisable as its own identity and aligned with NSW Treasury's corporate style and position.
It was critical that the development of the brand and logo were not only recognisable and communicated the changes, but also aligned with NSW Treasury's corporate style and position. To support this, the colours used were selected from the NSW Government Brand Guidelines. The circle graphic is a flexible design element that can be used in different ways to add variety to the brand.