Luke King Racing: Brand Strategy

King of the Grid. Brand and identity refresh for Luke King Racing

Since meeting Joel at a Volkswagen Drive day in 2014 we've established a great professional and laid back relationship. Being introduced to the JSD team has really given me an important insight to the world of design and branding, showing me how important it is to create a unique image. The expertise of the team across many fields has helped me enhance and build my brand in the hopes of making a professional career in motorsport.
Luke King, Owner