King of the Grid. Brand and identity refresh for Luke King Racing
Prior to JSD, the Luke King Racing brand sat on the side of being a little too simple and wasn't reflective of his brand.
A New Starting Grid
The final design is a simple typographic focus with a chevron brand element. The flexible identity has been designed to evolve as the brand is used across channels including car livery, banners and merchandise.
Out and About on the Racetrack
We joined Luke King Racing as a proud sponsor in 2014, and we have been providing design and digital support to Luke and the team ever since. From a new logo, business cards, uniform and car design right through to on-ground assistance and social media awareness, we are deeply passionate about making the Luke King Racing brand the best it can be.