If you’ve ever been to a park, shopping precinct, arrived at a transport hub and navigated from one platform to another or even a music festival then you would have experienced wayfinding signage. Wayfinding is the information system put in place to help you navigate through an environment with the aim to enhance both your understanding and experience of the space.
To achieve a great spatial experience, it’s safe to say that there is a high level of importance around great signage and wayfinding. As you may already know this is something we specialise in at JSD and from our perspective, it’s not just about helping people navigate their way through an environment but about creating a memorable experience.
We worked with NSW Ports to create interpretive signage at the Enfield Intermodal lookout, which is designed to take visitors on a historical journey of the site, its local environment and current operations. We saw this project as more than just creating signage and implementing wayfinding; it as an opportunity to create an experience.
As part of our research and ideas generation we pitched the idea of recycling materials from the 64 hectare site, such as railway sleepers and metal rail tracks. This met NSW Port’s objective of having the interpretive signage linking the materiality of the signs to the site.
The graphic element linking all the signs on the site was taken from the site's sloping pathway rising up and down along Mt Enfield's walkway. The historical images and drawings were given a graphic treatment so they stood out, being clear and legible.
The aesthetic we aimed for was industrial, historical, a little bit rough and durable. The feedback from the community and client has been extremely positive. I’m happy to say that the signage and overall experience was received extremely well from the public at the community launch on April 28. The local community played a large part in the planning of the project
Wayfinding and signage is extremely important. It helps tell a story, as we have with the Enfield project. Wayfinding is moving students through a 24 hour space to help them find the library or student central services. It’s adding graphics to a space where people want to stay, relax and think. It’s moving people out of a space in an emergency very quickly and safely and can even reinforce the brand values of an organisation, creating a space staff are proud of enjoy coming to work at everyday.