Design in the built environment
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Design blog about the built environment

Posts tagged Insights
Defining your target audience and designing for them

Designing starts off with a blank page, screen or canvas. You'll often see designers doodling and scribbling nonsensical lines and dots in the idea exploration towards a concept. The first stage of this design process though happens before pen to paper or click to screen. It's the questions and understanding of the audience and purpose of the final design.

We've put together a little insight into this process and what it generally includes.

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Comparing InDesign with PowerPoint and Word

As we’ve been designing across all three platforms for many years, we thought it would be useful to share some of our insights. We acknowledge that each has a purpose, however understanding the design compromises or risks is also necessary.

There are benefits with using Adobe InDesign (InDesign) over Microsoft Word (Word) or Microsoft PowerPoint (PowerPoint). Resources, software, budget and project deadlines are all factors in determining which software package to use.

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