Design in the built environment
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Design blog about the built environment

Posts in Brand and Communications
Printing... Where to Start?

While much of the world moves to online communication there is still a time and place for the humble printed piece of collateral. In fact there is much research to show the return on investment or effectiveness of communication can be greatly enhanced by the use of printed material. Below are four of the main factors to consider at the beginning of the planning process.

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5 Great Examples of Brand Guidelines

Brand Identity Guidelines provide staff, consultants and designers guidance on how a brand is to be applied to various communications. From stationery, marketing collateral, how photos should be shot, which stock image source to use and copywriting tone of voice through to how the logo and colour palette should be applied, brand identity guidelines can be as detailed or as simple as you need them to be.

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