5 Great Examples of Brand Guidelines
Brand and Communications

5 Great Examples of Brand Guidelines

Brand Identity Guidelines provide staff, consultants and designers guidance on how a brand is to be applied to various communications. From stationery, marketing collateral, how photos should be shot, which stock image source to use and copywriting tone of voice through to how the logo and colour palette should be applied, brand identity guidelines can be as detailed or as simple as you need them to be.

Brand Identity Guidelines provide staff, consultants and designers guidance on the fundamental building blocks of a brand and how they are to be applied to various communications. These can include, but not limited to:

  • Vision
  • Logo
  • Colour
  • Type
  • Design devices
  • Photography
  • Tone of voice
  • Applications

Guidelines ensure all staff understand the brand values, which ensures consistency and further strengthens the brand. It’s always good to get staff input on what is and isn’t working as, and given your clients are ultimately the ones engaging with your brand, you should get their feedback, too!

It’s a good time to revisit your brand and ask some questions:

  • When was the last time you used it?

  • Is the brand inline with your 2018 business objectives?

  • Do you need to update your marketing collateral?

  • Does it include a digital specific guideline section?

  • How do you track your brands footprint and keep the guidelines up to date?

Here are a variety of 5 guideline examples, they demonstrate various levels of detail and thought on how the brands are used (and not to be used!), applied to a range of collateral.

Screen Shot 2018-02-14 at 11.35.09 am.png

Tesla
Simple, refined and to the point.
https://issuu.com/lukaszkulakowski/docs/teslaguidelines

Shazam
Bold colours and instructions with humour adds personality to the guidelines to make them enjoyable to read.
https://issuu.com/duncanriley/docs/01_sz_brand_guidelines_lite

Atlassian
A detailed web based guideline which is required for a large global company of this size. Nicely written with an approachable tone of voice.
https://atlassian.design/

Screen Shot 2018-02-14 at 2.04.12 pm.png

Commbank Web
Commonwealth Bank have probably the most recognisable logo and are great at promoting themselves as Australia’s most approachable bank without having to say it!
https://issuu.com/lukaszkulakowski/docs/cba-web-guidelines

Dell
A good example demonstrating the various online assets making it easy for staff to brief consultants and designers to follow for design guidance.
https://issuu.com/lukaszkulakowski/docs/dell_brand_standards

 

Give Joel or Liz a call on 02 9331 4258 to chat about your brand identity