5 Great Examples of Brand Guidelines

5 Great Examples of Brand Guidelines

Brand Identity Guidelines provide staff, consultants and designers guidance on how a brand is to be applied to various communications. From stationery, marketing collateral, how photos should be shot, which stock image source to use and copywriting tone of voice through to how the logo and colour palette should be applied, brand identity guidelines can be as detailed or as simple as you need them to be.

What separates our successful spatial experiences from painful ones

What separates our successful spatial experiences from painful ones

If you’ve ever been to a park, shopping precinct, arrived at a transport hub and navigated from one platform to another or even a music festival then you would have experienced wayfinding signage. Wayfinding is the information system put in place to help you navigate through an environment with the aim to enhance both your understanding and experience of the space.