While much of the world moves to online communication there is still a time and place for the humble printed piece of collateral. In fact there is much research to show the return on investment or effectiveness of communication can be greatly enhanced by the use of printed material. Below are four of the main factors to consider at the beginning of the planning process.
Think of your favourite clothing brand or company. Where do you go when you want to find out a little more about them? If the answer isn’t “social media” then it’s most likely “Google”, which will take you to the company’s social media or website.
Brand Identity Guidelines provide staff, consultants and designers guidance on how a brand is to be applied to various communications. From stationery, marketing collateral, how photos should be shot, which stock image source to use and copywriting tone of voice through to how the logo and colour palette should be applied, brand identity guidelines can be as detailed or as simple as you need them to be.
If you’ve ever been to a park, shopping precinct, arrived at a transport hub and navigated from one platform to another or even a music festival then you would have experienced wayfinding signage. Wayfinding is the information system put in place to help you navigate through an environment with the aim to enhance both your understanding and experience of the space.
Social media can help you achieve some serious awareness and online sales results without breaking the bank on ad spend - all you have to do is make friends with the pesky algorithm and give people what they want!
Instagram photographer Demas Rusli stopped by the JSD office to chat with Joel about his journey to Instafame, some must-know social media do's and don'ts and a little insight into what it's like building a business as a social media influencer.
JSD's hoarding designs inspired by architectural facades, street grid patterns and Sydney landmarks.
Why it's cheaper to invest in property in Melbourne.
In our last blog wIn our last blog we touched on the power of digital marketing and this week we think it’s about time we touched on the power of great design, so we’ve put together some thought starters and tips for you to consider when investing in your next design piece.