We’re passionate about architecture and design, creating spaces and places for events, retail and corporate organisations. The value we bring to any project is that we’ve got over 20 years experience working with town planners, architects, urban designers and interior designers as graphic designers. 


We understand the processes and requirements, we’ve got the network of clients and suppliers and most of all, we love designing to improve places and spaces that make people happy.




Our drive for digital is simplicity and a seamless user experience. We deliver:

  • UX, UI and coding for websites and apps

  • digital marketing and content strategies

  • branded videos including animation.




There is nothing better than seeing the success of our clients brands. We deliver:

  • brand identity and strategy workshops

  • logo, stationery and marketing collateral

  • campaign ideation and execution.




We love the built environment and our passion is to create beautiful spaces. We deliver:

  • user experience audit and strategies

  • wayfinding and signage design and guidelines

  • environmental and workplace graphics.



The Team


Joel Spencer, Director

Joel Spencer is a strategic and creative design expert with 20 years experience in the design industry. He is the Founder and Director of JSD Agency, which he established over 15 years ago.

Joel leads a multidisciplinary team and consults on a range of design, branding and business strategy projects for the built environment.

Joel is responsible for the strategy and creative direction at JSD. His approach is to explore new ways of thinking about design and the role it plays in helping businesses grow and to be sustainable. His focus is on branding, experience and spaces.

A solutions provider and strategic partner to businesses, Joel’s approach is to add value outside of the client’s immediate need or issue.


Designers and consultants

JSD has a core agile team of senior and mid weight designers with brand, UX, digital, wayfinding, signage and print skills. We create the right team of consultants that respond to the brief. We have strategic partners that include qual and quant research, service design, community engagement, copywriting, integrated campaigns, pr and communications, event and video/animation production.

Sophie Spencer, Project Manager

Sophie has an mixed background having studied both graphic design and horticulture. She has over eight years experience working in back of house positions managing suppliers, customers and accounts for several nurseries and an advertising agency.

Sophie has also completed training with the Australian Institute of Management to ensure best practice Project Management for supporting the studio and ensuring client projects are delivered on time and budget.

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