We’re passionate about architecture and design, creating spaces and places for events, retail and corporate organisations. The value we bring to any project is that we’ve got over 20 years experience working with town planners, architects, urban designers and interior designers as graphic designers. 


We understand the processes and requirements, we’ve got the network of clients and suppliers and most of all, we love designing to improve places and spaces that make people happy.



Our drive for digital is simplicity and seamless experience users. JSD design and build websites, create digital and content strategies, film and animate videos for branded content.



There is nothing better than seeing the success of our clients brands. JSD provides brand identity workshops, strategies, guidelines and assets to improve businesses.



We love the built environment and our passion is to create beautiful spaces. We create experiences through environmental graphics, wayfinding signage for retail and workplaces.



The Team


Joel Spencer, Director

After living and working in London for six years, Joel returned to Sydney with a fresh sense of perspective and creativity. From this, JSD was born. That was 15 years ago, yet here we are today.

If he’s not listening to The Pet Shop Boys or Client Liaison, Joel can be found helping local businesses with their planning and development, working on a new design or event project, discovering hidden coffee shop treasures around Sydney and whizzing around in his beloved Fiat Punto. 
Joel has a life-long love affair with cars (he sponsors Australian race car driver, Luke King) and has a deep love for truly great and creative design. He loves to attend local and international events and finds joy in analysing experiences to continuously reach new heights in CX, UX and event experience. 
One of Joel’s favourite artforms is the good ol’ art of conversation. He knows that the sandwich maker down the road lost 10kgs from walking to work, that the local barista drives a Mazda MX5 and that the guy from the coffee shop on the next block drives a Subaru Forester. 

Elizabeth Browne, Marketing

Elizabeth comes to JSD with a passion for anything nonconventional and loud, an addiction to  unwavering love for a good cup of tea and over eight years experience in direct, digital and social media marketing. 
Liz has far too many Spotify playlists on the go, knows way too much about the 80s glam rock scene and was born and raised in the quaint country town of Malvern, Worcestershire in England. 
Since graduating Queensland University of Technology with a Bachelor of Business Marketing majoring in Music Studies, Liz has over nine years experience working in corporate and media marketing roles within Zupps AHG, Southern Cross Austereo, Access PR and Sony Music Australia. She has a passion for social media (which basically means she loves a good Instagram shot and tell you the best filter for any occasion) and creative marketing and is your go-to gal if you come to JSD for a digital campaign

Sophie Spencer, Project Manager

If you work with JSD, you’ll be liaising with our Project Manager extraordinaire, Sophie. Sophie has an interesting background having studied both graphic design and horticulture. Needless to say she keeps our office looking and feeling fresh with our beautiful plants. Not to mention she knows how to make a mean cup of tea!
With over eight years experience working at an advertising agency and a couple of garden centres, Sophie brings varied experience and great jokes to the JSD office. She also loves manga, fashion and quirky designs… so you know you’ll have a good time when Sophie is managing your project! 

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